The Value of Tactical Commercial Negotiation for Early-Stage Corporate Ventures
Starting a young business needs much more than just a great concept, money or market need. Every young company will engage in business dealings with various investors, suppliers, technology providers, customers, and other businesses offering services. The terms of these dealings will affect business development, flexibility, financial sustainability and legal aspects. Therefore, the implementation of proper business negotiation strategies is a necessity from the very beginning. Despite popular opinion that a business negotiation consists only of price discussions, modern corporate negotiating includes the assessment of business goals, allocation of risks, division of contractual obligations and keeping the deal feasible as the business grows. Properly conducted negotiation allows startups to avoid conflicts, strengthen relationships and create sustainable business deals. Since India's startup scene grows constantly in various spheres, including technology, manufacturing, finte...